WHAT WE PROVIDE
Below are six key areas of expertise.
Services offered from 1-day workshops to long-term in-house support.
PURPOSE & POSITIONING
TARGET AUDIENCE IDENTIFICATION
What does your company/brand stand for? How do you want to be perceived? Whether it’s a matter of repositioning, or identifying your purpose for the first time, we can help you define this.
Once you’ve identified your purpose and positioning, the next step is to develop your vision, mission, objectives, strategy and tactics. This crucially involves understanding who you are targeting.
Who are you targeting? What are their perceptions of your organisation/ brand? We can help you grow your fanbase as well as improve the relationship with your current supporters.
Visual identity development, defining how your positioning is delivered through branding. This can include photography, colour palette, logo design, typography, tone of voice (TOV) and full brand guideline development.
MANAGING ATHLETE PHOTO SHOOTS
Once you know your strategy, how do you ensure you activate this strategy with your fans? Partnerships, social media execution, email marketing and using your athletes are example avenues to consider.
SPORTS MARKETING TRAINING
Whether it’s a sell-out for a one-off event, or sustainably growing attendances for ongoing matches or events, we can help develop a bespoke strategy to deliver this.
GUEST SPEAKER & PRESENTATIONS
OTHER SERVICES OFFERED
We have a wealth of experience in managing and directing athlete shoots. From selecting and briefing the photographer to running and directing the shoot itself, we can help ensure you capture your vision from the shoot.
Developing a marketing plan, writing a creative brief, assessing creative work... we offer half-day and full-day courses for professionals looking to improve their sport marketing skills. Training can be for individuals or groups.
We offer bespoke keynote presentations on topics such as sports marketing, developing a strong sports brand and identifying the right audience for your industry. Get in touch to find out more.