MARTIN GLENN, CEO AT THE FA
Sissel is truly a model marketer. She combines the timeless fundamentals of analysis with a mastery of today’s social engagement tools to bring insights into tangible action. She did great work at the FA on women's football with the award winning “A League of Our Own” campaign.
But her standout work was on the repositioning of the Senior Men’s team; the shift from a traditionalist stance of old school patriotism to a more humble identity encapsulated by “work to do” was mould breaking. It was authentic and took the weight of the shirt from the players shoulders allowing an England team to express themselves on the pitch for the first time ages.
PETER WILLEMS, FORMER HEAD OF MARKETING & COMMERCIAL AT UEFA
I’ve collaborated with Sissel for several years during my time at UEFA. I was first introduced to Sissel through her leadership on the award-winning WSL “A League of Our Own” campaign. This prompted me to ask Sissel to be part of a small, exclusive panel of advisors helping develop our first ground-breaking Women’s Football Strategy at UEFA (Together #WePlayStrong). I’ve also since asked Sissel to be a guest speaker for the UEFA Master of International Players, presenting on her experience from developing sell-out match promotional plans for both the Lionesses and the England Men’s Senior Team.
Besides Sissel being just a very good and caring person, she is a strategic thinker, creative, outspoken, well-prepared and is a very talented marketer, truly understanding specific audience needs and being able to translate these needs into actionable down to earth marketing and promotional activities. I happily would endorse Sissel for work in strategy development, brand and visual identity development, project management and growing attendances.
PIPPA GRANGE, HEAD OF PEOPLE & TEAM DEVELOPMENT AT THE FA
If there were a physical manifestation of collaboration and partnership, it would look like Sissel Gynnild Hartley. Sissel manages to give you assurance that you are working with an expert and that you are heard.
In working on the 2018 3-Lions World Cup campaign together we were able to build the brand and the team culture concurrently and authentically, in a way that felt right and real to the players as well as the watching world. Sissel’s work helped significantly in re-creating reputational equity for the England Team.