MARTIN GLENN, CEO AT THE FA
Sissel is truly a model marketer. She combines the timeless fundamentals of analysis with a mastery of today’s social engagement tools to bring insights into tangible action. She did great work at the FA on women's football with the award winning “A League of Our Own” campaign.
But her standout work was on the repositioning of the Senior Men’s team; the shift from a traditionalist stance of old school patriotism to a more humble identity encapsulated by “work to do” was mould breaking. It was authentic and took the weight of the shirt from the players shoulders allowing an England team to express themselves on the pitch for the first time ages.
PETER WILLEMS, FORMER HEAD OF MARKETING & COMMERCIAL AT UEFA
POLLY BANCROFT, WOMEN'S FOOTBALL SPECIALIST AT UEFA
Sissel and I worked together for 7 years at The FA and more recently on projects for UEFA. She’s raised the bar in every aspect of marketing and engagement in any project she’s turned her hand too. She takes time to thoroughly understand project aims and cultural sensitivities. She has a vast amount of experience that can be tailored to the needs of the client and audience. Her work has varied from designing a new brands for the Danish women’s league, Lithuanian Football Federation, San Marino Football Federation etc. Other notable projects were delivering a webinar to 55 National Associations on building female audiences on social media, increasing match attendances and designing a women’s football strategic framework.
Sissel’s incredibly motivated to do a good job, inspires people along the way and an absolute joy to work with. She delivers to the highest standard always get things done, and does so with a smashing personality - what more could you want?
I’ve collaborated with Sissel for several years during my time at UEFA. I was first introduced to Sissel through her leadership on the award-winning WSL “A League of Our Own” campaign. This prompted me to ask Sissel to be part of a small, exclusive panel of advisors helping develop our first ground-breaking Women’s Football Strategy at UEFA (Together #WePlayStrong). I’ve also since asked Sissel to be a guest speaker for the UEFA Master of International Players, presenting on her experience from developing sell-out match promotional plans for both the Lionesses and the England Men’s Senior Team.
Besides Sissel being just a very good and caring person, she is a strategic thinker, creative, outspoken, well-prepared and is a very talented marketer, truly understanding specific audience needs and being able to translate these needs into actionable down to earth marketing and promotional activities. I happily would endorse Sissel for work in strategy development, brand and visual identity development, project management and growing attendances.
PIPPA GRANGE, HEAD OF PEOPLE & TEAM DEVELOPMENT AT THE FA
If there were a physical manifestation of collaboration and partnership, it would look like Sissel Gynnild Hartley. Sissel manages to give you assurance that you are working with an expert and that you are heard.
In working on the 2018 3-Lions World Cup campaign together we were able to build the brand and the team culture concurrently and authentically, in a way that felt right and real to the players as well as the watching world. Sissel’s work helped significantly in re-creating reputational equity for the England Team.